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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is an Ad Exchange?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

OCTOBER 4, 2012

You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). Here’s an example of a Sponsored Story versus a regular Facebook Ad, promoting the same content as the above Promoted Post. While that can be useful, we pay more attention to Multi-Touch Pipeline (MT Pipeline).

Paid Content

Paid Content Paid Social Agency Social Media ROI

B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

The ROI of Paid Social Media Ads

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