Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. GDN is the largest ad network, but there are countless other ad networks that offer their own method of placing ads and pricing models. Cost models- CPM, CPA, CPL. Ad units and rich media.