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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? The financial market meltdown in 2008 seemed like the final straw.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with. Cost models- CPM, CPA, CPL. Ad units and rich media. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . Here are some examples.

Display 100
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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Cost-per-lead. Consider outsourcing to lead generation consultants who can complement your team; not replace them. Revenue-per-lead.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

04% CTR with traditional media) A 700% higher CTR than banner ads for mobile devices No accidental clicks With its unique lock-screen advertising approach and expertise in mobile marketing, Buzzvil is poised for continued success in the years to come. Buzzvil analyzed the 5.4