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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Registration/Ticket Sales. Event Mentions.

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

Hubspot

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” But winning cupcakes?

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Webinar Recap: So, I Want to Host a Webinar. Now What?

SnapApp

Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. How should I promote my webinar so people see it? Some options come with a fee, such as targeted display banner ads and paid social media campaigns.

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7 Tips for Growing Your Email List With Sweepstakes

Hubspot

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. In order to maximize list development during a short time period, you must have a plan in place prior to launch that includes automated emails, banner ads, social and mobile announcements, etc. Make it Personal.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

B2B marketers can take advantage of this by partnering with B2B publishers on content or promotional campaigns. Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets. ImageThink at SXSWi is a good example of this.

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Get More From Email Signatures With Sigstr

Convince & Convert

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, how do you amplify to promote it? Welcome to the program, Dan. Dan: Jay, thanks so much.