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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. They will be delighted to know how the attendees are interacting with their banners, ads, polls, and content. Registration/Ticket Sales. Event Mentions.

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

Hubspot

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” Winning an iPad is kind of a lonely experience, tell your co-workers and they’ll probably feel bored or jealous.

Insiders

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Webinar Recap: So, I Want to Host a Webinar. Now What?

SnapApp

Some options come with a fee, such as targeted display banner ads and paid social media campaigns. This strategy might not yield massive registration numbers, but it means that the people who do register for your webinar will be higher quality leads. How can I make my webinar exciting and informative for attendees?

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

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7 Tips for Growing Your Email List With Sweepstakes

Hubspot

This is a guest post written by Ross Kramer, co-founder and CEO of Lititz, PA-based email marketing firm, Listrak. In order to maximize list development during a short time period, you must have a plan in place prior to launch that includes automated emails, banner ads, social and mobile announcements, etc. Make it Personal.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

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Get More From Email Signatures With Sigstr

Convince & Convert

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Welcome to the program, Dan. Dan: Jay, thanks so much. Really fired up to be on the show.