Banner Ads Click Fraud Click Rate Emarketing 
Contently
APRIL 18, 2017
Is it a static banner ad? For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. For ads, the equation is different. Users have to click on a YouTube link to start watching, but the video player is larger. But how does that work in digital? A full-page takeover? Get a clue.
Marketing Insider Group
JULY 21, 2015
A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!
Expert insights. Personalized for you.
119 
Let's personalize your content