Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Here, I'll outline five reasons digital ad spending is surpassing traditional.

Advertising Agencies 78

Advertising Agencies Advertising Advertisements Media 78

Hubspot

APRIL 9, 2018

And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. Publishers can charge more for video advertising than banner ads in text-based articles. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder. You've probably heard. It’s simple math.

Hubspot 76

Hubspot Video Marketing Lead Ranking Budget Programs 76

Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? What a treasure trove! But there are some potholes to consider.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Contently

APRIL 21, 2017

” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. A bitter pill.

Paid Search Agency 156

Paid Search Agency Advertising Agencies Companies Content Marketing 156

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. On-demand television was an exciting idea as early as the 1970s. Funnily enough, it all began with a pot of coffee.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50