article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. percent CTR, exceeding its goal by more than 210 percent.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. percent CTR, exceeding its goal by more than 210 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. The Rise of Digital Advertising.

article thumbnail

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Hiring a telemarketing shop to conduct appointment-setting programs for sales reps is a long-time staple of the B-to-B marketing toolkit, and often priced by the appointment.

B to B 80
article thumbnail

How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. These are low-budget quick wins and generally can be completed in a day or two. Although video requires a large time commitment, we can assure you that you don’t need a Superbowl ad budget to get started. It’s simple math.

Hubspot 72
article thumbnail

What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.

article thumbnail

What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.