Banner Ads Banners Cost per Acquisition Purchase Intent 
Oktopost
APRIL 9, 2024
Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.
Outbrain
DECEMBER 28, 2020
When was the last time you saw such a high CTR from a traditional banner ad? Using Conversion Bid Strategy, which automatically adjusts bids for the best result, a CPA 16% below target was achieved. For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent.
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Hubspot
SEPTEMBER 10, 2015
Rather than paying for ads on cost-per-mille (CPM) and cost-per-click (CPC) model, they’re looking at a more powerful metric: cost-per-acquisition (CPA). Research shows that people who click on native ads have a higher purchase intent than those who click on banner ads.
Single Grain
AUGUST 1, 2023
Since the ads blend into the page, it makes them appear more authentic than traditional advertising. Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. This is especially true with video.
Outbrain
MARCH 31, 2021
For affiliates, utilizing Lookalikes for native advertising boosts conversions 3x and drops CPA by at least 35%. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent. Native ads get 20-60% higher engagement rates than display banner ads.
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