Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. It could help you stay organized.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Adobe Experience Cloud Blog

MARCH 8, 2017

However, the introduction of new digital ABM technologies has removed the barrier that kept small and medium-sized businesses (SMBs) from employing the strategy, allowing organizations of all sizes to do ABM at scale. In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Televerde

AUGUST 28, 2018

The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets. InsideView needed a strategy to increase bandwidth while safeguarding revenue goal plans. SAP has entrusted Televerde for nearly ten years to support their revenue goals. InsideView.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Salesforce Marketing Cloud

MARCH 30, 2022

So how can small and medium businesses (SMBs) manage customer expectations and add value to experiences despite these ongoing issues? Here are five additional ways SMBs can leverage technology to improve the customer experience: 1. Giving employees the bandwidth to dig in and solve customer problems has dual business benefits.

SMB 98

SMB Bandwidth SMS Work Management 98

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight. When I joined, there wasn’t the bandwidth to execute proper account-based marketing. That’s just insane. Katie, how did you get started with ABM?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62