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Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Prospecting: The process of searching for potential customers, clients, or buyers in order to develop new business. The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Goal: Turn Opportunities Into Customers. Goal: Get to a connect.

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The Best Video Hosting for Business: Compare Your Options

Vidyard

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Supporting customers? You don’t want a classified executive briefing wandering onto YouTube.

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

A website with some affiliate marketing links and a significant percentage of value-added content won’t be affected as much as a niche website created solely to rank for a specific keyword. The classifier for this signal runs continuously. Ad management optimizations. Step Four: Degree of Added Value.

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What is eCommerce Website Development? Guide for Beginners (2023)

Huptech Web

From finalizing the product list for the website to catching up on futuristic website design trends , from deciding the design layout to tickmarking the on-page and off-page SEO tactics , a lot of things go into custom e-commerce website development. to have an eCommerce guide right from the customer’s lens. Example: eBay.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What Type Of Social Media Ads Are The Most Effective? How are marketers planning to allocate budgets this year?