The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. Again, when the name of the game is efficiency and budget maximization, the value of image ads can’t be understated. Make them look native.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. My point about data independence is less about marketers isolating themselves, and more about them taking the reins of the tools (read: data). S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Sprout Social

JULY 6, 2023

To prove how social fulfills business objectives, it’s essential to dig deeper. In this guide, we break down the benefits of social media data collection, how to mine for meaningful data and tools you can use to automate your data collection workflows. What is social media data? How does analyzing social media data work?

Social Media 129

Social Media Media Ideal Customer Profiles Analytics 129

Huptech Web

JULY 7, 2022

You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Here’s the three most important thing to know before diving into development phase: Budget: Your eCommerce website can be over-taxing if you don’t have a budget strategy in hindsight.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52