Chris Koch

AUGUST 16, 2011

0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. And people’s B2C experiences have a habit of leaking over to their B2B behavior. If you would like us to stop calling you press…”. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

0000000000000000001% response rate it takes to do direct commercial marketing via the telephone these days. Obviously, this is less of an issue in B2B than B2C. And people’s B2C experiences have a habit of leaking over to their B2B behavior. If you would like us to stop calling you press…”. Pushing the easy button.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Now, this is a screenshot from their homepage.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100