markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Marketing Insider Group

JANUARY 9, 2024

These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Build a Buyer’s Journey Map Marketing can take you on a long hike.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Most business-to-business organizations need to feed a sales team with highly qualified prospects.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

SalesIntel

APRIL 14, 2025

The Value of Effective Data Effective and reliable data gives sales and marketing teams the tools they need to connect with the audience at the perfect moment with a tailored message that resonates personally rather than just blasting out information indiscriminately. Are you reaching out to the audience? Monitored to ensure its success.

B2B Sales 52

B2B Sales Campaigns B2B Ideal Customer Profiles 52

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49