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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? Keen to see how your marketing playbook compares with the industry’s best? WARC) 94% of B2B marketers implement ABM strategies.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

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What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

Martech Advisor

Seth Godin, the marketing guru, has famously said, " Content marketing is the only marketing left. " The quote may seem preposterous on the surface level, but when you think about it, that has always been the case. You may have realized that content is at the core of any marketing activity, whether online or offline.

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The Customer Journey Starts Here

GreenRope

This stat alone should convince you to add this functionality to your website. Olark is an easy-to-use tool that lets you capture leads and provide optimal customer experiences. Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. Am I right? Whitepapers.

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The Customer Journey Starts Here

GreenRope

This stat alone should convince you to add this functionality to your website. Olark is an easy-to-use tool that lets you capture leads and provide optimal customer experiences. Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. Am I right? Whitepapers.

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The Customer Journey Starts Here

GreenRope

This stat alone should convince you to add this functionality to your website. Olark is an easy-to-use tool that lets you capture leads and provide optimal customer experiences. Particularly, for B2B companies, PPC is accessible and typically has a lower-cost per acquisition than most other methods. Am I right? Whitepapers.