Remove B2B Thought Leadership Remove P2P Remove Peer-to-peer Remove Tools
article thumbnail

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40
article thumbnail

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. We talked about how B2B leaders can leverage SEO tools to grow their businesses. So we talked about the future of SEO.

SEO 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Director of social and partnerships. His interest and talents in social emerged early. Disruption comes from innovation.

article thumbnail

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

As somebody that, I follow a lot of different thought leaders on social media. Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner. This can kind of help you lean to one direction. Please take a listen all the way to the end. How you feeling?

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147