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What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

Jonathan Kantor is 14-year white paper marketing veteran. This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. " Jonathan Kantor. Jonathan Kantor's Tip.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Go with someone that already knows how to market successfully for your business.