Zoominfo

MAY 27, 2021

Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? Pretty cool, right?

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Another benefit is the depth of data.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? First-Party Intent Data. Third-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. In the following three cases, equipping sales reps with intent data can help improve your retention rates. Data that marketing used to qualify a lead suddenly isn’t available when the sales rep starts to engage.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen. Industry News.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40