Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Employees who use mobile technology (Harte-Hanks). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter updates Terms of Service leaving them open to advertising . Big M&A Month-.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Attractive advertisements and other add-on. am extremely passionate about this subject.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28