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Do you really know your B2B customers?

MLT Creative

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I sent back my responses and, in a few days, was notified that I had been selected for the focus group. A little effort goes a long way.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) Blogs: Opportunity or Waste of Time?

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.