Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2015

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that? " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Previously, Lee served as Sr.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52