The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Buzz Marketing for Technology

JUNE 27, 2008

Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Multiply the Value of ERP Investments. Find out why a new study picks Googles Messaging Security over competitors. Multiply the Value of ERP Investments. Energy Efficiency.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. And if you do reach out to buyers, adding personalized value to every outreach is required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 19, 2020

So Raza, if you could please tell us a little bit about your background and how you can actually bring value to B2B digital marketing. Let’s say, let’s say you need sales, qualified leads for some sass product that you have some software to service product that serves the enterprise market. Raza Imam ( 00:41 ): Absolutely.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Buzz Marketing for Technology

JUNE 27, 2008

leading thinkers. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100