The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content
The ROI Guy
SEPTEMBER 17, 2010
Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. Not only is it important to provide the right content to create a dialogue with overloaded and frugal buyers, but to present the right information at the right time.
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