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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association.

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B2B Data-Driven Marketing: What You Need to Know Today

Biznology

A lively case study of how a tech company used data to fuel its business growth. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. You’ll find out: New sources of B2B data you may not have known about before.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

I’m already brainstorming some ideas to help inspire (and reward) my company’s. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Lisa Keller : Great post!

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. don’t know your company. Opportunity?