B to B Barriers CMO Efficiency 
Biznology
MAY 28, 2015
That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself.
Hubspot
NOVEMBER 16, 2012
On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015.
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