Biznology
MAY 28, 2015
As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. The post Three barriers to B2B data-driven marketing appeared first on Biznology. Like this post? Sign up for our emails here.
Hubspot
NOVEMBER 16, 2012
Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.".
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