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Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

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Decoding Intent: Unleashing AI for Data Insights

Valasys

This data can be a valuable asset for businesses but can also be overwhelming. Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations.

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Contact Center & CX Trends 2019 (Part 2)

Aberdeen

The first post in this series highlighted the benefits and use cases of artificial intelligence, real-time decision assist and guidance and social collaboration tools. Thus, as companies continue to increase their adoption of AI, we anticipate that machine learning will parallel this increase. videos, images, podcasts, etc.)

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How Much PPC Technology Do Advertisers Really Need?

QuanticMind

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. The Growth of AI PPC Management. Take Google Ads, for example.

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The latest in AI-powered marketing technology releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Here is a roundup of actual AI-powered martech products, platforms and features announced this week.