Martech

NOVEMBER 16, 2023

As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG). So where the money comes in is first of all, I can differentiate myself. Get MarTech!

Differentiation 107

Differentiation Brand Identity Branding CMO 107

chiefmartech

AUGUST 29, 2022

You could easily build custom business logic and bespoke customer experiences on top of commercially-available platforms, enabling digital differentiation — but without requiring you to reinvent the wheel, the cart, or the harness for the horses. your DXP) vs. having humans do manual service labor (e.g.,

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

Martech Advisor

OCTOBER 15, 2019

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. to DXPs to improve customer experience. CRM systems store data only if the user has communicated with the brand.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Convert

MARCH 21, 2023

Contentsquare (Clicktale) Clicktale is now part of Contentsquare, the Digital Experience Platform (DXP) for customer experience analytics on websites, web apps, and mobile apps. It’s an extensive tool with various features and integrations for effective customer experience analytics and insights.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. .

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98