Intent Data: How to Generate Quality Sales and Marketing Leads
DealSignal
APRIL 10, 2024
For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. You can upload and use intent data with a tool like an ABM platform or Google Ads, which refers to them as “In-Market Audiences.”
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