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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders. This permanence of emails is a huge benefit, especially in situations like a product recall, product malfunction, changes to privacy policy, etc. Growing a Social Media Following. Say, Snapchat?

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The Problem with Implicit Opt-In For Email Marketing

Adobe Experience Cloud Blog

That’s why it’s crucial to build your email marketing list in a way that promotes trust in your brand. In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing. Any email they might have signed up for, but later decide they don’t want. An easy way to opt-out.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered.

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Top 5 Digital Marketing Trends to Look Out For in 2020

Webbiquity

In fact, 85% of marketers use video marketing for business promotion, according to a study by Wyzowl, and it has helped 72% of brands increase their conversion rates. One of the best digital marketing trends for 2020 is the incorporation of chatbots—auto-responders that answer website inquiries for you.

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