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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. – generating leads for a specific campaign. S o, rather than directing your audience to your general website, you can direct them to a personalized landing page designed with a particular goal or audience in mind. But don’t worry, we have got you covered.

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57 Little Things to Double Check Before Your Website Launch

Hubspot

Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website.

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Top 5 Digital Marketing Trends to Look Out For in 2020

Webbiquity

The world of digital marketing shapeshifts every year. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet? In exploring the top five digital marketing trends for 2020, remember that branding is the springboard for each of these strategies.

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