Can you do top-of-funnel marketing automation without CRM?
Biznology
JUNE 6, 2018
But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. – No support for SMS.
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