Convince & Convert

SEPTEMBER 18, 2015

Email marketing is superb at building awareness about a product, service, brand, event, or business. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders. I mentioned “ versatile ” here, but just how versatile, you ask? Take a look. Spreading the Word.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

Adobe Experience Cloud Blog

AUGUST 19, 2013

That’s why it’s crucial to build your email marketing list in a way that promotes trust in your brand. In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing. Any email they might have signed up for, but later decide they don’t want.

Opt-in 48

Opt-in Email Marketing Opt-out CAN-SPAM 48

Outgrow

FEBRUARY 1, 2021

Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Webbiquity

MARCH 26, 2020

Your single best defense against the competition is unique branding. In exploring the top five digital marketing trends for 2020, remember that branding is the springboard for each of these strategies. Building an identifiable, memorable brand will elevate your marketing efforts; just look at Nike or Starbucks.

Trends 279

Trends Marketing AI Paid Search Agency Planning 279