Rev

MAY 16, 2019

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. Conference Takeaway: set up an auto-responder so people who email you know that you’re out of office and responses will be delayed. You might be surprised.

Conference 122

Conference Account Based Marketing B2B ABM 122

Convince & Convert

SEPTEMBER 18, 2015

Email marketing is superb at building awareness about a product, service, brand, event, or business. Emails can be very easily used to collect users’ reviews about your product or service, which in turn helps you reach out to brand new buyers more effectively. I mentioned “ versatile ” here, but just how versatile, you ask?

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

GreenRope

MAY 28, 2020

This builds trust with your readers and reinforces your thought leadership, branding, and more. Share your blog posts, company culture, case studies, customer stories, and more, but do not always include a hard sell. Highlight your brand’s personality. Commit to a certain number of posts per week or per month.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

TrustRadius Marketing

NOVEMBER 14, 2019

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Social Listening: Monitor brand mentions across the social sphere. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Outgrow

FEBRUARY 1, 2021

Finding the perfect landing page software for your use-case can be tough. Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. However, it really depends on your use-case.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Martech Advisor

DECEMBER 6, 2019

Having a well-rounded and mature outlook on customer service is important to a brand’s promise to its customers to conduct business in an ethical and agile manner. However, service at the point of sale is critical to the decision-making process and in most cases, reducing the time to make a purchase.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79

Heinz Marketing

JANUARY 22, 2018

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. A lot of studies have proven that you’re just going to get better results by following up multiple times at the right time interval, like at the right cadence.

Marketing AI 59

Marketing AI Top of Funnel Work Management Enterprise Management 59