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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

This is a guest blog post written by Hunter Boyle. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

The A/B testing functionality enables you to compare different versions of forms to determine which ones yield the best results. This makes it easy to capture leads and turn them into subscribers. This can help you recover lost leads or gather significant survey data that was just partially completed.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. Evolution of GreenRope’s Email Tracking.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

(Our strategy is sending emails through auto-responders containing demo videos, but they are not able to understand this kind of course). Entrepreneurs are generally smart guys, and they really need to see value in what you are offering. We are using various assets including whitepapers, blogs and social media.

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