5 Lead Conversion Tips That Work for Any Marketing Program

Modern Marketing

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured. But even with scoring and nurturing today, you should have a follow-up formula. That next touch can help advance leads to the next stage. Here are 5 lead conversion tips to do just that.

How Marketers can be as good as Google

Marketo

For lead scoring , start with simple scoring methods like scoring on the completeness of forms and the frequency of visits to your website. Then continue adjusting your score to improve it. If you have a weekly meeting with sales, use part of that time to discuss scoring and then tweak based on what you and sales have decided. If your scoring holds leads back from sales don’t worry that they are missing out on opportunities.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. However, I do have a problem with classifying these new subscribers as leads. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ).

Leads 203

Thirteen email marketing platforms with high ROI

ClickZ

Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. These include lead-scoring packages, list-building features, contact tags, and campaign rules. Other features include responsive out-of-the-box templates, automated engagements, auto-response, segmentation, A/B testing , and a spam checker.

ROI 80

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. The Auto-Responder. Today’s marketing simply wouldn’t exist without marketing technology.

Banner 170

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time. ReachLocal has reduced its clients'' preparation to a minimum, and then left it up to them to pursue each new lead individually.

Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

You don’t want to wait until everything is set up to find out that the lead scores are off or that the c-suite doesn’t think the reporting is capturing the right information. It’s better to find any issues in small programs, especially when testing email delivery, scoring and lead routing. Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Signup Form Best Practices: A GreenRope Guide

GreenRope

How are you collecting lead information if you do not have a signup form on your website? Basically, signup forms convert visitors into leads, and we all want more leads, right? Generating sales leads? Adding these fields to your signup form gives you a lot more data about your lead, and enables you to better qualify them before they interact with a salesperson. This will entice your leads to signup. Auto-responders vs. Drip Campaigns.

Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Marketo

Auto Response: Though some purists are not fans of auto responders, new social media marketing automation tools can trigger responses from channels such as Twitter or Facebook to visitors to your website, depending on which social network they are using at the time. Lead Scoring: Social listening platforms can score potential sales leads based on the social activity of a certain customer.