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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Obtain the same sort of gigs for your writing staff and public relations operatives.

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Best practices for social media shilling

Biznology

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Why not fake the whole thing?

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. Bloggers write because they are passionate about the topic. Check out B.L.

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