I was a teenage Russian troll OG


Because message board live and die by post count when it comes to prestige, it didn’t hurt that we were spending quality time–all day, every day, as long as our clients paid us and often between clients–on sometimes relatively small-but-influential homespun online forums. I wasn’t always in marketing communications and PR.

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation


Astroturfing – Or The Art of Masquerading. + A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Any e-Commerce vendor wants to publicize its positive feedback and hush up negative responses. Table of Contents. +

Best practices for social media shilling


A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . Well, from 2003-2006 I was in the astroturfing business. Related articles.