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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Tie-ins to the lead funnel need to be established.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

This has led to changes in the way brands market their products and services. Decades ago, it was all about how awesome your business is, how valuable your product is, and how brilliant your service is. Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

This has led to changes in the way brands market their products and services. Decades ago, it was all about how awesome your business is, how valuable your product is, and how brilliant your service is. Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

A variety of assets is key to keep readers entertained and educated while reading your articles. Product pages: Does your video talk about a product or service you’re offering? Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. Top. . . .

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Services like Global Web Index , Comscore and Hitwise can give you invaluable insight into what your audiences are up to when they aren’t on your website, whilst Inbox Insight can tell you exactly what your target personas want to read right now ( find out more about our audience insights here ). Paid media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Any factors you look for or service you use that I didn’t mention? One recommendation we put forward when companies inquire about our tools/services pertains to the objectives/questions item on your list, the point about on-going monitoring, and the need to provide historical data. What about you?