Remove contact
Remove Article Remove Forrester Remove Funnel Advertising Remove SEO
article thumbnail

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Tie-ins to the lead funnel need to be established.

article thumbnail

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. So, What Is Buyer Intent?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

The customer, their buyer’s journey, the sales funnel, and user behavior are at the core of a customer-centric approach to any marketing campaign. Every website they visit, every article they read, and every other online action can give you tidbits about their motivation and purpose. So, What Is Buyer Intent?

article thumbnail

Why Is Search…So…Darn…Hard!

Marketing Insider Group

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The first is organic search or SEO where web pages are displayed for keywords searched based on the search engines (secret) algorithm. James Oct 18 2010 Great article.

article thumbnail

How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

A variety of assets is key to keep readers entertained and educated while reading your articles. Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. These articles can be distributed to various media publications, both online and print.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. Top. . . .

article thumbnail

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. But no matter what SEO consultants tell you, you can’t guarantee how pages or posts appear in the search listings. Advertiser.