The Forward Observer

article thumbnail

The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Duncan Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Marketing Book Podcast interview) Lenny Ratchitsky (website) Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge (Marketing Book Podcast interview) Never (..)