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The end of marketing or a new beginning? The truth about AI

Martech

Want to build a keyword strategy, craft a job description for a new hire, or write the copy for a new landing page? Telemarketing was replaced by SMS marketing. Artificial intelligence is the next technological innovation that will fundamentally shift marketing approaches. The phone book was replaced by online search.

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2020 Marketing Planning – powered by Marketing Analytics

B2B Marketing Analytics

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

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Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. Businesses can use analytics to track how many customers have responded through a message’s call-to-action.

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How to Increase your Return on Investment Through Marketing Mix Modeling?

Mass Analytics

MASS Analytics designed a full Marketing Mix Modeling Course to help you master the full process of delivering a marketing effectiveness project. Marketing Mix Modeling. Marketers today are asking the following question: What media channel are best to invest in? appeared first on MASS Analytics.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Selling by offering a solution rather than pitching a product/service is key to sales pros.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.