Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. How can intent data help marketers build content that's customized for unique accounts and target buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. This trend isn’t changing anytime soon. New Customers: Using “Search” as Buyer Intent Signal. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Leadspace

DECEMBER 15, 2020

According to Forrester , more ABM platforms are upgrading their features to enable users to: Select and prioritize target accounts. Build analytics reports for campaigns. The post ABM Platform Trends Highlight the Need for Omnichannel Engagement appeared first on Leadspace. Develop personalized engagement.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

DemandBase

JUNE 16, 2020

Steve Casey from Forrester wrote that “ABM is transitioning from hot trend to table stakes”, while Todd Berkowitz at Gartner projected that “75% of mid-size to large enterprises will have at least piloted ABM by the end of 2019.” This combination will be a game changer for both customers and the market. Defining the Category.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97