Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Madison Logic

NOVEMBER 30, 2023

And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates. Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

6sense

JANUARY 7, 2016

The Demand-Generation Team. Demand generation has come a long way in the past five years. Marketing automation technology has evolved and improved dramatically as have inbound marketing tactics. Their job is to make sure your company is a part of the right story. Bonus round: The X-Factor.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well.

Intent 62

Intent Analytics Work Management Marketing Management 62