Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Valasys

AUGUST 14, 2020

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " It's an opportunity to duplicate that page for other campaigns and optimize for conversion.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

Needless to say, we've gotten mighty creative at finding solutions to content creation shortages -- solutions that are usually right under your nose! We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. You can also import your data to Google Analytics to view the effects on key segments. Pretty boring, right?

Optimization 96

Optimization Conversion Multivariate analysis Tips 96