41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Common tool used: Google Analytics . . . #2: MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. It’s important to establish a benchmark. 5: Opportunities. .
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