4 Mistakes Marketers Make With Audience Research
Digital B2B Marketing
FEBRUARY 5, 2013
Research rarely studies an audience exhibiting a single consistent behavior. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Ignoring Surveys’ Common Behavior Bias.
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