Remove recency
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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Use platforms that monitor engagement verification signals, along with the recency of their engagement, to increase your connect rates and fortify your pipeline with leads that have a strong purchase intent.?. B2B companies should use LinkedIn to link to or even create surveys to calibrate their lead generation efforts.

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4 Ways Marketing Automation + Video Integration = Smarter Marketing

Vidyard

And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Second, videos are extensions of what we already love – watching TV and movies – making them easy to consume and, maybe more importantly to today’s marketers, easy to share across social media and email. ‘Nuff said.