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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

In fact, most brands likely have some form of first-party intent data at their disposal. . However, brands won’t realize the full potential if they don’t commit to strategic involvement and data analysis. First-party intent data also has limitations. Third-party intent data.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

and incorporate unique criteria, such as predictive behaviors and technology installs, to identify your hottest buyers. Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

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DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s your total audience, perfected. To learn more visit dealsignal.com and follow @DealSignal on Twitter.

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NEWS: DealSignal Introduces Intent-based Inbound Lead Enrichment

DealSignal

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. It’s your total audience, perfected.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent Data Pitfalls to Avoid.

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5 Ways Intent Data Improves Content Marketing

Aberdeen

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Intent data has myriad applications.