Zoominfo

SEPTEMBER 29, 2021

.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website. Technographic data Technographics tell you what an account’s existing tech stack looks like. Are they visiting your website?

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

DECEMBER 3, 2019

The process of analysis takes up the majority of their time, as opposed to developing and executing the action plan. Or, users forgo analysis entirely due to the time it takes and the insufficient answers they receive. In contrast, AI analyzes all the data, producing unbiased answers from exhaustive testing.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Zoominfo

AUGUST 16, 2023

Technographic data : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Intent data : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Aberdeen

MARCH 14, 2019

Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings. Intent data crosses over into B2B.

Intent Data 40

Intent Data Intent Banner Ads Cross-Selling 40